Titled “Return on Ideas driving growth by creating Joy”, the creative agency’s latest guide offers CMOs and marketing team leaders tips for fostering a creative environment where employees will feel empowered to share ideas and express their talents, and explains why it is important for the company’s growth and success.
More information is available at https://www.thelolaagency.com/2023/07/11/return-on-ideas-the-new-roi-driving-growth-by-creating-joy/
Employee engagement brings significant value to businesses, with recent research showing that happy employees demonstrate 12% higher productivity. In its new guide, LO:LA brings the sense of joy to the spotlight, stating that it is both an intrinsic outcome and driver for creativity. By embracing creativity and praising accomplishments, companies create a “positive feedback loop”, whereby the joy and fulfillment employees feel inspire them for new creative experiments.
The guide describes the characteristics of a corporate culture which focuses on nurturing joy. In a culture based on freedom of expression, where all contributions are welcome, each team member can feel valued and appreciated. Recognition of accomplishments and creative achievements further contributes to employees’ growth and stimulates them to express their unique perspectives and be more invested in the company’s performance.
The guide encourages business leaders to go beyond their organization, leveraging the synergy of diverse perspectives and creative environments to create emotional connections with customers and communities, thus increasing brand loyalty and nurturing long-term relationships.
“Creativity allows businesses to craft narratives and stories that resonate with customers on a deeper level,” the guide states. “Embracing creativity and fostering a culture of innovation not only generates tangible returns but also cultivates joy among employees, customers, and communities. By celebrating and encouraging creative expression, businesses can create an environment where joy flourishes, leading to increased engagement, loyalty, and overall well-being.”
The guide emphasizes that while most marketers understand the benefits of creativity for revenue, customer lifetime value, and brand loyalty, the significance of joy as a byproduct of creativity is often overlooked. By sharing their creative accomplishments, companies promote social and cultural enrichment and contribute to the overall well-being of communities, creating a joyful journey for all stakeholders.
The guide is the latest in LO:LA’s series of educational articles, where the El Segundo-based creative team shares innovative marketing strategies and insights. The company offers a full range of marketing solutions, from graphic and web design to content creation and advertising campaigns, helping clients create memorable brands and deliver their values and messages consistently through all communication channels.
Interested parties can find more information by visiting https://www.thelolaagency.com/2023/07/11/return-on-ideas-the-new-roi-driving-growth-by-creating-joy/
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