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Direct-to-Consumer Product Marketing: Food & Beverage Sampling Service Launched

The recently launched marketing strategy enables owners to promote sample packs of their products directly to consumers (DTC), via strategic ad placements across various digital platforms. The blend of product sampling and targeted advertising is designed to increase a brand’s product visibility, name recall, and recognition.

For more information, visit http://www.testdryve.co

A study by Whole Foods Magazine highlighted the importance of product sampling, reporting that 80% of consumers prefer personalized retail experiences and that 72% won’t purchase from an unfamiliar brand without a sample or a review. With the marketing company’s revamped strategy, business owners provide a low-risk opportunity for consumers to try their products, fostering confidence and loyalty.

Test Dryve’s strategic collaborations with reputable publishers, including popular gaming applications like NBA2K and influential parenting blogs like “On My Kid’s Plate,” enable the marketing firm to reach a wide, yet highly targeted audience. This approach guarantees maximum reach and effective utilization of a brand’s marketing budget.

The marketing company has partnered up with over 100 organizations, including TRU Energy, Magic Mind, eBoost, Huron, Strips, and Wicked Cuts. These brands have successfully used Test Dryve’s unique approach, with trial packs under $10, free shipping, and sample-to-rebill offers for potential recurring customers.

Fully integrated with all major e-commerce platforms such as Shopify and Shopify+, Test Dryve assures partner privacy and security by eliminating the need for admin access or login details. Utilizing secure deep links, order tracking is carried out directly on the selected e-commerce platform, creating a smooth, secure experience for all parties involved.

About Test Dryve

Test Dryve is based in New York City and was established by CPG veterans Matt Matros and Krik Angacian. Both founders bring significant industry experience from their past ventures, having successfully founded and exited CPG brands LIMITLESS and Protes, respectively. Their vision and leadership have been instrumental in crafting the unique approach and innovative solutions that Test Dryve offers today.

“Test Dryve is more than just affiliate marketing. Top publishers trust us because of the quality of the brands we work with, and we work with them to find the right content integrations and ad placements,” Matros said in an interview.

Interested parties who want to know more about Test Dryve or book a demo may visit http://www.testdryve.co

Test Dryve

51 Jay St

United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sahyadri Times journalist was involved in the writing and production of this article.