By David Willey, Benzinga
Notable hedge fund manager Bradley Wickens has made a series of insider purchases adding to his position of more than a 10% holder in premium digital smart home fitness company Interactive Strength Inc. (NASDAQ: TRNR – FORME). FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual 1:1 personal training. The Company completed an IPO in May and aims to establish itself as a leader in the premium fitness training market by combining at-home convenience with cutting-edge personal training services through its award winning connected hardware products.
Wickens, a UK-based hedge fund manager and founder of Broad Reach Investment Management, started with a 10% ownership stake in Interactive Strength. Wickens has made a series of share purchases since Interactive Strengths initial public offering (IPO), and he increased his number of TRNR shares by over 120,000 during the month of May.
In his most recent purchase, he acquired 20,000 shares of stock at an average purchase price of $5.71, for a total of $114,200. This brought Wickens direct share ownership to 1,699,891 shares, for a value of $9.7 million.
When a senior company executive, board member or in this case, a major shareholder (someone who owns more than 10% of a company) purchases company shares or other securities, it is referred to as insider buying and is frequently viewed as an indication that those within the company are optimistic about the future value of the companys share price and the overall growth trajectory of the company.
Purchasing activity from a seasoned hedge fund manager like Wickens would likely be viewed as particularly suggestive of outside optimism for the company, even if Wickens were not an insider. However, Wickens doesnt represent the only hedge fund interest in Interactive Strength. Block.one, a UK-based investment firm, recently purchased shares of TRNR common stock at $8 per share, bringing its total securities owned to 3.2 million.
The online and digital fitness market has grown significantly since the pandemic, with the U.S. representing the largest segment of the online fitness market. According to the Companys research, they believe the total addressable market (TAM) includes nearly 10 million households, representing a total potential market of $18 billion.
FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training.
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