Inbox Insight has released a new, fully furnished content hub packed with unique insights around Targeted Demand Generation: The Bridge to Account-Based Marketing (ABM). This comprehensive hub aims to provide B2B marketers with an abundance of timely, educational and reliable content on the growing popularity of Targeted Demand Generation and how it is bridging the gap between traditional demand generation and their ABM objectives.
With key insights, examples and best practices, the hub consists of tried and tested strategies providing a framework to help design and deploy an effective ABM strategy.
This dedicated resource hub includes everything from blogs and infographics to category reports and on demand videos – as well as a recent, all-encompassing ABM whitepaper. The one-stop hub will navigate B2B marketers through Targeted Demand Gen via a variety of content formats to suit all.
Content within the hub is supported by first party research comprising senior B2B marketing professionals within the Insights for Professionals (IFP) community. This ensures quality, relevant data throughout all resources.
Senior B2B marketers in both the US (49%) and UK (48%) consider their Account-Based Marketing strategy to be well established, with almost half feeling this way. Just over a fifth (22%) of US marketers are currently in the early stages or scaling up their account-based strategies, compared to almost a third (30%) of UK. It’s therefore no surprise that just 21% of UK marketing teams feel their strategy is fully synchronized compared to 30% in the US.
Efforts are clearly moving towards finetuning ABM activities to achieve the maximum potential from budgets and integrating it fully within marketing teams. This is now more crucial than ever to remain competitive, given more and more businesses are adopting the ABM approach.
Contributor to the hub Rebecca Tebbutt, Senior Marketing Manager at Inbox Insight, believes: “The appeal of Targeted Demand Generation lies in its ability to deliver both short and long-term wins for B2B marketers. This makes it a highly attractive strategy to adopt, particularly given the market right now where budgets need to be utilized as efficiently and effectively as possible”.
When asked why they released the ABM content hub at this time, Paul David, Chief Growth Officer, said: “With over half (58%) of senior B2B marketers across the US and UK planning to increase their ABM spend over the next 12 months, it’s clear that now is the right time to be focusing on Account-Based Marketing activities”.
He continues….. “While nearly half (48%) of B2B marketers say their ABM strategy is well established, there’s clearly room for improvement for the remainder – which is why the Targeted Demand Generation approach, bridging traditional demand gen and ABM, is key to delivering the best possible results and ROI”.
Interested parties can find the content hub ready to access, for free, here.
Inbox Insight was founded in 2010 and is a B2B demand generation specialist within the B2B digital marketing industry. It is best known for enabling brands across the globe to reach the right decision makers within their target accounts and engage them through a series of tailored multichannel strategies.
Its unique position within its industry gives it the authority to produce such a resource hub as all research within it was conducted among senior B2B marketing professionals within the IFP community, all of who are relevant decision makers within their company.
Senior B2B marketers looking for a sound understanding of the different levels of ABM maturity at play, actionable insights to help optimize their ABM strategies and Targeted Demand Generation tactics for maximum effectiveness, should consider this a valuable one-stop hub.
More information on Inbox Insight can be found at https://www.inboxinsight.com/
The Targeted Demand Generation: The Bridge to Account-Based Marketing (ABM) hub can be accessed now via the links above.
Inbox Insight Ltd
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sahyadri Times journalist was involved in the writing and production of this article.