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CPG Brands Can Now Effectively Lower CACs: Food & Drink Demo Service Launched

Designed with consumer packaged goods (CPG) brands in mind, Test Dryve’s recently launched services go beyond affiliate marketing by working closely with top publishers to identify content integrations and ad placements, ensuring a perfect fit for each brand.

For more information, visit https://www.testdryve.co/

With the company’s newly launched service, brands create a sample offer and specify a budget for customer acquisition. The key lies in providing consumers with a ‘no-brainer’ opportunity to try the brand’s products – a strategy designed to cultivate lifelong customer relationships.

Brands also have the flexibility to decide how many Test Dryve sales they wish to make, setting their own budget limits. This means brands only pay for converted orders, ensuring that every dollar spent results in acquiring a new customer.

As an upgraded version of traditional affiliate marketing, where brands pay for traffic and orders generated through ad placements on publishers’ platforms, Test Dryve’s unique proposition lies in targeting only high-quality, purchase-intent customers who are genuinely interested in trying the brand’s products.

The marketing company has established successful partnerships with a diverse range of reputable publishers, from global gaming applications such as NBA2K to the Kim Kardashian: Hollywood App to a wide network of influential parenting blogs like “On My Kid’s Plate.” Driving conversions through direct links, many of these publishers work exclusively for Test Dryve, ensuring that brands have a broad audience to tap into to maximize their reach.

Shopify and Shopify+ are the company’s preferred e-commerce platforms, but Test Dryve is flexible and can work across all major e-commerce providers. The company does not require login details or admin access, thereby ensuring the privacy and security of its partners. To track sales, Test Dryve utilizes deep links that record orders directly into the e-commerce platform of choice.

Test Dryve caters to a wide range of Consumer Packaged Goods (CPG) categories, including food, beverage, beauty, home, personal care, and pet products. Increasing brand visibility and reputation, Test Dryve has worked with over 100 brands, including TRU Energy, Magic Mind, eBoost, Huron, Strips, and Wicked Cuts.

Based in New York City, Test Dryve was founded by CPG veterans Matt Matros and Krik Angancian, who each founded and exited CPG brands LIMITLESS and Protes, respectively.

Interested parties who want to know more can book a demo call about Test Dryve’s services by visiting https://www.testdryve.co/

Test Dryve

51 Jay St

United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sahyadri Times journalist was involved in the writing and production of this article.