Cassidy’s professional SEO services have long been utilised by web designers and marketing agencies as well as business owners operating in the Carlisle area. His decision to share some of the secrets behind ClimbHigh SEO’s success comes as an increasing number of Cumbrian businesses seek to maximise their online visibility in the bustling global digital marketplace.
Further details are available at https://climbhighseo.agency/keyword-strategy-2/
SEO, or search engine optimisation, is the practice of enhancing a website’s visibility and ranking in search engine results pages, explains ClimbHigh SEO. It involves optimising various elements of a website, such as content, keywords, meta tags, and site structure, to improve its relevance and authority in the eyes of search engines.
“By employing SEO techniques, businesses can attract more customers to their websites,” explains Ray Cassidy. “By increasing their online presence through targeted SEO, website visitors’ interests are more likely to align with the company’s product or service, leading to higher chances of conversions and business success.”
Cassidy claims that any business can achieve this with the right SEO tools. The foundation to achieving professional SEO success, he says, is keyword strategy. ClimbHigh SEO specialises in working with clients to create databases full of these words or phrases which are most relevant to the company’s website.
Keywords are the terms which a potential customer might type into Google and could lead them straight to the desired website. The secret, Cassidy claims, is to strategically integrate these keywords into the website content.
Which leads neatly to the second tool in ClimbHigh SEO’s arsenal: creating compelling content for both human users and, crucially, search engine algorithms. According to the seasoned digital marketer, the trick is to create images and words which engage with people who visit a company’s website, but are also easily searchable and scannable by search engines like Google or Bing.
Whilst engaging content and targeted keywords are understandable to most, the one topic on ClimbHigh SEO’s list which Cassidy advises is the industry’s best kept secret for higher rankings is backlinks.
“Acting as votes of confidence for your website’s authority and credibility, backlinks are simply text, images or graphics on another website which are hyperlinked to your website,” he enthuses. “They are the biggest online authority booster for Cumbria businesses and ClimbHigh SEO’s success has been creating the connections to get the best quality backlinks which will increase your website’s standing with search engines like Google so that you rank higher.”
Cumbrian business owners can discover more information about ClimbHigh SEO and their full range of SEO services at https://climbhighseo.agency/
Consulting Cumbria Ltd DBA ClimbHigh SEO
24 Cant Crescent
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sahyadri Times journalist was involved in the writing and production of this article.