With research showing that 80% of B2B sales will be generated through digital channels by 2025, the latest release highlights the importance of including technical expertise in communications, broadcasts, and digital assets.
More information can be found at https://behindthework.com/resource/why-technical-expertise-is-essential-in-marketing-for-manufacturers/
Behind the Work’s new guide explains that manufacturing companies target a niche industry – and products or services are often focused and specific – which underscores the importance of leveraging technical expertise in digital communication with buyers, designers, and engineers.
The guide, in particular, emphasizes the benefits of using whitepapers, video marketing, and customer relationship management (CRM) tools for manufacturers looking to improve marketing efforts.
Behind the Work highlights that whitepapers provide an opportunity to showcase in-depth knowledge of a subject, creating a positive image of the company in the eyes of its customers. Manufacturing companies can leverage this technique to educate their customers about their products and services and demonstrate their commitment to providing value.
In addition to whitepapers, the guide also stresses the importance of video marketing as a means of connecting with the target audience. Videos can showcase the benefits of a product or service, demonstrate how it works, or provide helpful tips on its use. With the rise of social media, video marketing has become even more important, as it enables companies to engage with their audience in a more personalized manner.
Behind the Work says that CRM software is another tool that can help manufacturers improve customer experience and satisfaction by providing better visibility into the sales chain. This is because CRM enables them to identify customer needs more effectively and provide more personalized solutions. These tools provide important prospecting data that can be used to identify new business opportunities and track customer behavior over time, allowing manufacturing companies to gain a deeper understanding of their customers, and create more targeted marketing campaigns.
An excerpt from the guide reads: “There was a time when all a manufacturer had to do was focus on innovation and sell quality products at affordable prices. However, to stand out in today’s competitive online marketplace, companies need to focus on digital marketing in the manufacturing industry.”
Behind the Work offers full-stack marketing solutions to help manufacturing clients expand their reach, grow their brand awareness, and achieve their growth goals.
Interested parties can learn more at https://behindthework.com/resource/why-technical-expertise-is-essential-in-marketing-for-manufacturers/
Behind the Work
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sahyadri Times journalist was involved in the writing and production of this article.