A brand’s story determines how customers will perceive that brand, whether they will remember it, and how it will make them feel. The newest report launched by LO:LA, a team of brand and marketing experts, details how brand stories are created, and what business owners should know before they craft their own.
More information about LO:LA, creating brand stories, and using emotions to build a compelling narrative, can be found in the full report at https://www.thelolaagency.com/2022/09/29/how-to-create-a-compelling-brand-story
The internet has changed the way people see businesses, by creating more opportunities for them to learn about their favorite brands, and interact with them. The new report from LO:LA helps business owners to take control of their brand’s story by providing instructions on how to create a memorable, unique, and compelling narrative that customers can connect to and feel good about.
While traditional online marketing strategies have had business owners customizing their content to the needs of an algorithm, the popularity of content marketing in recent years has created new opportunities for brands to speak more directly to their clients. The agency’s report showcases five key elements of a compelling story that are essential for this kind of marketing.
The authors suggest that the first thing any business owner should do is determine the driving force of their brand. This key information serves as the basis for the entire backstory of the business, by explaining why the brand exists, how it makes a difference, and what led to its creation.
LO:LA’s marketing experts also explore how to create an emotional component to the story, and how that can be tied to a target demographic. This strategy helps to build loyalty with a customer base by helping clients feel as if they are connected to the business. However, it does require that brands stick to their stated beliefs, or those same customers can abandon a brand they feel has lost its way.
The report also offers valuable guidance on maintaining a consistent story and values, getting customers to identify with a brand, as well as strategies for simplifying the story.
A spokesperson for LO:LA said, “The human brain is hardwired to react to stories. In fact, neuroscience has shown that stories are the most effective method to get people to pay attention, remember details, and make emotional connections. Your readers will always be hardwired to seek out and appreciate a good story.”
More information can be found in the full report at https://www.thelolaagency.com/2022/09/29/how-to-create-a-compelling-brand-story
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sahyadri Times journalist was involved in the writing and production of this article.