London : Los Angeles (LO:LA) has published “7 Signs It’s Time to Rebrand Your Business”, which enumerates the situations where a rebranding is an option or a necessity. The material was conceived to help businesses in their decision-making, as rebranding is an activity that requires considerable planning and investment.
More information is available at https://www.thelolaagency.com/2022/09/19/7-signs-its-time-to-rebrand-your-business
LO:LA explained that the brand is considered a business’s most valuable asset because it differentiates its owner from competitors. However, there are situations where rebranding is required to prevent an ineffective brand from negatively impacting one’s bottom line.
One such instance is when a company is still carrying an outdated brand. “Trends in the modern marketplace can change quickly, and what was once considered relevant can easily feel out of touch,” LO:LA said, adding that one’s corporate identity should be mindful of the “cultural zeitgeist”, or the prevailing collective attitude.
Another instance that requires cultural sensitivity is the decision to expand into a new location. In these situations, brand adjustments are needed to adapt to the trends and sensibilities of the intended market. This may also entail incorporating culturally relevant traits into the brand that the target audience could relate to.
Further, a business may require a rebrand after a public relations (PR) mishap. LO:LA said that a company whose reputation was tarnished due to a PR disaster may view the event as an opportunity to “revitalize” its image and win back the customers it had lost.
“There can be many reasons to rebrand, and you don’t need a particular excuse if you want to change your company’s identity,” the agency said. “It is still a good idea to look for signs it’s time to rebrand your business since they can be potential warnings that your current branding isn’t performing well.”
Since its establishment in 2017, LO:LA has been helping small and medium-sized businesses reinvent their brands to keep up with changing market conditions and customer demands. It combines “big agency” experience with the agility and flexibility of a creative boutique in order to craft ideas and campaigns that deliver results.
Its rebranding portfolio includes projects that have won in the Davey Awards, American Advertising Awards, and Webby Awards.
More details about the agency and its work can be found at https://www.thelolaagency.com
London : Los Angeles (LO:LA)
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sahyadri Times journalist was involved in the writing and production of this article.