Bellingham, WA: Today, Campaign Genius, a content personalization platform for email, announced the launch of The Future of Email newsletter. This free email publication will cover key topics in the email space, including content, design, technology, podcasts, policy and privacy.
The newsletter is an outgrowth of The Future of Email podcast, launched in 2021. This podcast was voted the #2 podcast of 2021 for email marketing in an industry poll by data-solutions company Webbula. Now in its second season with over 60 episodes, the Future of Email podcast reaches thousands of marketers and email professionals. Campaign Genius has agreed to support the launch of a newsletter to share the research and findings of the podcast more widely.
In addition to curating and delivering cutting-edge email information, the newsletter itself is a ‘living demo’ of cutting-edge email technology. Delivery is managed by the newsletter platform company rasa.io. This platform streamlines the research and publishing work of the newsletter team. Powerful AI and tightly-coupled content management curates content 1:1 over time for each recipient, based on the content they engage. Real-time personalization from Campaign Genius has been integrated to the rasa-delivered content for additional subscriber impact.
“rasa.io is thrilled to power the official Future of Email newsletter, and we are even more excited to be a part of the extraordinary ecosystem of emailers that Campaign Genius has cultivated,” said Erica Salm Rench, COO of rasa.io
Added Matthew Dunn, Founder & CEO of Campaign Genius and host of the podcast series, “We are very excited to launch this resource for marketers and vendors. Email is changing rapidly; government policies, privacy concerns and competition between large companies are reshaping it from a direct channel to something quite different. We’ll do our best to help email professionals keep up and ahead.”
#email #emailmarketing #rasa.io
GETTING THE FUTURE
Opt-in to The Future of Email at https://campaigngenius.io/future. Newsletter issues will initially be sent every other week.
Submit links and articles to the team via email, at [email protected]
The Future of Email podcast is available on all major podcast sites; videos and transcripts are posted at https://campaigngenius.io/futureofemail.
About Campaign Genius: Campaign Genius provides real-time content personalization, with tools for marketers and in-the-editor solutions for email platforms. Solutions include 1:1 personalized images, AI-powered social demographics targeting, and resolution of Apple MPP open rates.
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