The U.S. Census Bureau is expecting 17 million businesses to launch in 2022. 88% of these businesses understand that online sales will be an important source of revenue this year. Statistics show that 81% of shoppers conduct an online search before visiting a business. The challenge for these new (and existing) businesses is to be found by online buyers. With the threat of Covid, many shoppers are using the computer to shop instead of physically window shopping. One of the ways businesses are being found is the online business directory. Similar to the old school yellow pages, these directories list contact information, store hours, location and service or goods offered. However, the online resource also offers a link to the business making it easy to connect with the businesses virtual store.
How does an online business directory work? There are 2 main value added benefits. First, the online directory offers a powerful search engine optimization influence on search engines like Google and Bing. The listing signals to these search engines that the business is trusted and legitimate. And, this trickles down to the local shopper, leading to more visitors and website traffic.
The Second benefit is that an online directory listing goes a long way in building the businesses brand reputation. The listing serves as a platform for online reviews. Localbusinessdirectoryreview.com discusses other benefits to listing in a local directory.
Having a robust presence online is a must for business owners. Just having a functional website and posting to social media may not be enough to take the business to the next level. Most owners probably don’t consider the benefits of listing in the local online directory. With competition growing at record rates, every option to increase awareness and brand acceptance has to be considered. Listings must be correct and consistent to optimize the benefits above. Attention needs to be paid to keywords to improve the chance that potential cutomers find the businesses local listing.
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